Okay, Pink Friday. If you have not heard of it, it is the Friday before Thanksgiving, and it is basically a party before the party.
Here is the pitch. Black Friday is a sprint. You know this. You set an alarm, you get your game face on, you go out there and compete with strangers over a sweater. It is a whole thing.
Pink Friday happens a week earlier, before any of that starts. No alarm. No elbows. You can bring your girl, take your time, hold things up and make faces at each other. That is it. That is the event.
And it is a shop small day, which actually means something. When you spend here, a lot of it never leaves. We hand cash across this counter to women who live down the road from you. We hire people who live down the road from you. Your money hangs around a while.
Now the part everybody asks about. What do you buy here for Christmas?
New with tags, for starters. We get it constantly. Somebody bought it, never wore it, brought it in with the tag still hanging on it. Nobody opening that gift has any idea it came from resale, and you paid about seventy percent off what they would have.
Hats and scarves, obviously. They fit everyone. You do not have to guess a size and get it wrong. And a nice wool scarf here costs what a sad one costs new.
But the best one is this. Grab a wristlet or a little bag and fill it with gift cards. Now she has something she will actually use plus the cards inside doing the work. Put one of ours in there and let her come find her own treasure.
Here is what makes any of it better than the mall. There is one of each in here. One. So whatever you give, nobody else is giving it, and she can tell you did not grab it on your way home from work.
Come see us before everybody loses their minds. That is the whole point.